That is not possible with Houzz - it’s a locked-up tight system in which they only reveal the information they want to. We can report on all of the important performance indicators, and with cutting-edge analytics and form and call tracking, we know exactly where each lead is coming from. We can see and put to use all the data, and manipulate creative, targeting, budgets, and campaign structures to drive ever better return on investment. With more effective contractor marketing like paid Facebook and Instagram Ads, for instance, the advertiser can control all the levers. Therein lies the problem with Houzz advertising. Many contractors have raised concerns that since they can’t decipher through which features they are gaining leads, they can’t tell if it’s Pro+ that helped them out or if they could have landed the same business with the free membership. While the ability to track some data is helpful, Houzz’s analytics tool is not capable of tracking arguably the most important factor for capitalization on your leads - where the leads come from. It allowed businesses to track (to a certain degree) the progress of their profile by examining data like the number of ad impressions (or the number of times they were shown), the number of clicks your profile received, and how well your photos performed. Ī while back, Houzz introduced a new analytics tool called Pro+ Dashboard. Be creative with your tags, but keep them hyper-relevant so that you don't pay for unqualified, irrelevant attention. Marketing is about being in the right place, with the right message, at the right time. However, if someone searches for outdoor living design ideas and your photo of a master bath project pops up, the customer will just scroll right past it. Be careful though we know you want to just tag your photos in every single category to get more views. Pro Tip: To help your photos perform better, list your photos under as many relevant tags as possible - BUT not more than those that are truly relevant. This is something you can do with just the free membership. But more often than not, unique site visitors are simply looking for ideas and inspiration, in which case Pro+ members are no more visible than businesses with the free plan. For consumers who are far along in their research for an upcoming remodeling project, and as a result are bottom of funnel and looking on Houzz for home improvement professionals to content directly, this might not be such an issue. Promoted ads on Houzz do increase the numbers of profile clicks and profile impressions somewhat, but photo impressions appear to remain predominantly an organic pulse. With the mindset of treating Houzz as much like social media as possible, the most important focus is to boost the photo impressions, especially in this digital age. Photo-tagging to help the right clients find your images. For example, if your company designs and builds ingound swimming pools but also offers swimming pool maintenance services, you could list it under “Design and Remodeling” as well as “Home Services,” which widely expands your advertising reach. Your company’s visibility also grows with the option to list your business under multiple home improvement categories - currently you can only list it under one with the free version. Why put the effort into the platform if ideal prospects can’t find your business? Whether you’re a design/build firm, or a building product dealer or manufacturer, one of the benefits of Pro+ is that it increases your business’s visibility by reserving one of the top 10 search results on each page for Pro+ users within the relevant geographical radius. Visibility on a platform like Houzz is crucial. Here, we focus on Houzz Pro+ advertising geared for industry pros, shining some light on the benefits and challenges. Over the years, Houzz has looked to do this in many ways, including product sales, paid placements, advertising for contractors and designers, and most recently, as an all-in-one SaaS tool for home improvement professionals. And as the digital world knows well, he who has the attention can monetize that traffic in many ways. The online media giant, Houzz, has created a large audience in a jiffy. But does spending advertising budget on Houzz’s Pro+ program reap the benefits that it boasts for construction contractors, building product manufacturers and dealers, and designers? As a leading website providing remodeling and home-improvement ideas and inspiration, Houzz quickly jumped to the top of the remodeling industry’s radar.
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